“We’ll just stop selling California records.” That isn’t enough.
DROP matches people, not addresses. If someone moves to California and registers with DROP, but your file still lists them at their old Nevada address, you’re required to delete the whole record.
Filtering by state won’t catch them. Matching on the identifiers DROP uses will.
Four steps, every cycle, without anyone touching a spreadsheet.
Pull
Retrieves the current DROP deletion list from the state’s API on schedule, every cycle.
Match
Converts your identifiers to the state’s standard hashed format and compares phone, email, name + DOB + ZIP, VIN, MAID and CTV ID.
Remove
Deletes whole matching records as your files come in. Everything else passes through untouched.
Prove
Logs which list version was applied, when, and to which files, ready for your status reporting and audits.
Built for the way DROP actually works.
Suppression that keeps up
The DROP list only grows. Files you keep are re-scrubbed as new requests arrive, not just your next delivery.
Audit-ready by default
Every change to your data is traceable, so proving suppression across all in-scope data is a report, not a project.
Fits your pipelines
Clean files land where your processes expect them, and re-scrubbed history is never mistaken for new data.
Any file, any size
Each file is handled in its own layout, from kilobytes to tens of gigabytes. Cost follows your data volume, not how often it checks.
Correct every run
Only matched records are removed. A failed job never leaves partial output, and a re-run is always safe.
Secure and fully managed
Your data is encrypted throughout, and we never keep copies of your files. We read them fresh each cycle. Access is tightly controlled, and there’s nothing for you to install or maintain.
Built for data brokers and list providers.
If you sell or license consumer data you didn’t collect directly, DROP applies to you. DropItDone takes the cycle off your plate so your team can get back to the data.
Talk to us
See DropItDone run against a sample of your files and get a walkthrough of the audit trail.